Soft luxury
The packaging concept is designed around calm island colours, with matt finishes. An illustration of different curl patterns speaks to the textured-haired customer.
The team travelled to Ibiza for the location shoot, creating a gorgeous atmosphere of escape and softness at the stunning Pure House Ibiza and on the coast at Cala Conta.
We want to thank you for your creative eye and expert knowledge.Amara Owoh
Founder, Pacaiba